Core Values

SII Core Values and Corporate Identity

SII Core Values and Corporate Identity

Core Values

Integrity, Trust, Appreciation

We approach all our business activities with integrity, fostering the trust of our customers and society, with a sense of appreciation towards all stakeholders.

Corporate
Identity

Creating Time, Optimizing Time, Enriching Time

By continuing our pursuit of production efficiency, we help people create time; by developing electronic devices and network devices, we help people optimize their time; and by creating new values, we help people enrich their time.

Conceptual
Approach

Craftsmanship, Excitement

By creating new values through a craftsmanship comprising inimitably meticulous skills and techniques, we cherish the sense of excitement gained from delivering these values to our customers.

Behavioral
Approach

Diligence, Creativity

To reach lofty ideals and goals, we must strive with diligence for the creation of new values that are innovative enough to be ahead of the times.

Environmental
Approach

Coexistence, Harmony

As a good corporate citizen, we must seek a constructive coexistence within the international and local communities that are in harmony with the global environment.

Corporate
Symbol Mark

SII

SII’s corporate symbol mark emphasizes the Earth and “time” that nurture life. It also expresses our company culture, in which we respect the dynamic vibrancy and harmony as if the planets attract each other with gigantic energy. The blue, which represents the universe, time and space, symbolizes SII itself, whose corporate theme is “time,” and it expresses integrity- excitement – creativity.

With our corporate symbol mark we hope to convey to society the desire of SII to enrich time.