Launching "Appetime SPICE", the original brand watch and opening of the "Appetime 2nd anniversary exhibition -Appetime Spice/Yahagi Tamon exhibition-"
This is the first time, that the chronograph function has been loaded in the "Appetime series"

Seiko Instruments Inc. (abbreviated:SII, COO:Akio Irie, Head office:8, Nakase, 1-Chome, Mihama-ku, Chiba-shi, Chiba. TEL: +81-43-211-1111) will launch the new series “Appetime Spice”, a variant of Appetime, its original brand, from October 21, 2002.

Maintaining the similarity with its the former Ice cream series, the Duck series, the Flower series and the Nude series, “Appetime SPICE” is also characterized by the availability in 8 various colors. In addition to this, it has the popular chronograph functions. “Appetime SPICE” literally means the spice of food as an image, because it does not only look natural but is also colorful. Its theme is in tune with the “Ethnic &Subdued(soft colors)” of the ’02- ’03 autumn-winter color trend. Also, it is a fashionable watch and has a high functionality, with a clearly visible needle and dial having nocturnal luminescence. In addition it is also equipped with the mechanism, whereby the band can fit even those people with thin wrists and various people regardless of age or sex can wear it.

Further, commemorating the 2nd anniversary of the launch of the Appetime brand and the commencement of sales of Appetime SPICE, the “Appetime 2nd anniversary exhibition- Appetime Spice/Yanehagi Oikiku exhibition”, will be held at the Spiral in Aoyama, Tokyo from the 26th October till the 29th October. In this exhibition, all models of Appetime, which have been sold in the last 2 years, will be on display as well as sale. Also, the works of Yanehagi Oikiku and the artists who have cooperated for the visual images on the leaflet of “Appetime SPICE” will be on display.

In future, the development of the series of “Appetime” casual watches, not only having variety of colors, but are also fashionable and yet economical, will be continued.

[Appetime SPICE]

No.Ref./ color Description
SVD570001 black sesame It has the image of black sesame. The black letter board gives an novel impression.
SVD570002 cumin It has the image of cumin seeds. The settled caramel color is the main feature.
SVD570003 paprika It has the image of paprika. Vivid and warm red color is the main feature.
SVD570004 laurel It has the image of laurel. The characteristic deep green color reminds one of the forests.
SVD570005 turmeric It has the image of turmeric. The vivid yellow color is the characteristic.
SVD570006 clove It has the image of clove. The light brown color is the characteristic.
SVD570007 nutmeg It has the image of nutmeg. The calm brown color is the characteristic.
SVD570008 white sesame It has the image of white sesame. The white letter board gives a neat impression.

  • Side material:Plastic
  • Reverse side cover plate:stainless steel
  • Band material:polyurethane
  • The luminescence needles for hours,minutes and seconds and the 12 index
  • Mineral glass
  • Life of the battery:2 years
  • Waterproof at 5 atmospheric pressure

Sales through the internet and at stores has been planned.

  • Seven Internet(
    Mobile phone/PHS (
    Free call(0077-787-711)
  • SONYPLAZA (Direct management store/partner shop)
  • Tokyu Hands
  • Archimedes Spiral
  • Seven-Eleven Stores in the entire country (However, there is a limited period reserved sales with privileges, for 4 limited models)
    Reservations accepted from 11/1 to 12/9.
    The four limited models are SVD570003 Paprika, SVD570004 Laurel, SVD570005, Turmeric, SVD570008 White sesame.

From October 21, 2002
*Subject to change depending upon the state of the stores.

7,000Yen (plus taxes)

[Appetime 2nd anniversary exhibition~AppetimeSPICE/Yahagi Tamon exhibition]
Date: from October 26, 2002 to October 29, 2000
Place: Spiral, 5-6-23 South Aoyama, Minato-ku, Tokyo (Admission free)

[Introduction of Yahagi Tamon]
Born in Yokohama in 1980.
Travels to India and Nepal every year since 1990.
Started drawing miniature paintings with pen, after getting inspiration in 1994.
In 1995, displayed his works at the Gallery Paris(Yokohama).
Put up his private exhibition, year after year from 1995-1998 at ST Spot (Yokohama).
Put up his private exhibitions from 1999 at Fantasy gallery, Fine arts museum and Helmet house picture gallery, etc. in Ginza.
His first book “India, a complete model by Tamono” was published in Spring 2002(Harukaze Co.) Presently, lives in Bangalore in Southern India or Yokohama.

Contact Information
Press Contact
Seiko Instruments Inc.
Corporate Strategy
Corporate Communications Dept.
Kanou, Arai

Product Inquiry
Seiko Instruments Inc.
Watch Brand Planning Department

The content of this news release is based on the information as of the release date. Please note that the content may not be always up-to-date.